Overview: Analytics Dashboard

  1. Sidebar. Displays all available reports, grouped into four categories: General, A/B Tests, Lifecycle Campaigns, and Messages.
  2. Filter/Group controls. Dropdown controls for adding a filter, group, or cohort to your report.
  3. Confidence interval and Date range. Controls to set the confidence interval (for A/B tests), and date range for the report.
  4. Metric Selector. A dropdown control to set the chart's displayed data.
  5. Graph options. Includes controls for chart annotations and viewing actual/cumulative data.
  6. Daily breakdown. Expand option to view data in a table by interval, and download options to export to CSV.
  7. Interval Selector. Options for how to display your data (by hour, day, or week).
  8. Metric tiles. A group of sortable tiles that includes relevant metrics and your favorited metrics.

Message Summary Bar

The summary bar appears above the chart area when viewing a message's results in the Analytics Dashboard.

  1. Breadcrumbs. Identifies the message you are viewing.
  2. Timeframe. Identifies when the message was active.

Switch between reports

You can quickly switch between reports using the Analytics sidebar. Remember, if you switch to a new report before bookmarking a custom one, you will lose any filters, groups or cohorts you had applied.

Switch between metrics

At any point, you can quickly toggle between different metrics by using the metric selector dropdown menu at the top of the chart, OR clicking a different metric tile below the chart.

Metric selector dropdown

The metric selector dropdown is divided into the following categories: General Metrics, Custom Metrics, Automatic Event Metrics, Custom Event Metrics, and State Metrics. Note that you will only see the categories that contain metrics (i.e. if you don't have any custom events, you won't see the Custom Event Metrics section for your app).

See below for more on each section of the dropdown:

General Metrics lists all of Leanplum's out-of-the-box metrics, like Time in app and Total purchases. These are calculated automatically after your initial SDK implementation (where you set up your purchase event).


Note that the General Metrics category will show all of your general metrics, but other categories will only show the top 10 metrics in that section. You can always search for a metric to make it appear.

Custom Metrics lists all of the custom metrics you've created based on other metrics. You can create custom metrics using the process outlined here

Select your custom metric from the dropdown or search for it to see it in the Analytics chart.

Automatic Event Metrics contains all of the metrics that are based on events Leanplum creates automatically for you, such as message View events and A/B test impression events. Just select the event you are interested in to see its associated Metrics.

For example, our "Ask again" message has an automatically created View event. Selecting this View event reveals all of its associated metrics. 


Custom Event Metrics contains all of the metrics that are calculated based on custom events you track in Leanplum. In the example below, AskButton is a custom event in our app.

All of the metrics calculated based on this event are nested underneath that event in the dropdown. Simply click the event to see all of its associated metrics. 


State Metrics contains all of the metrics associated with the states defined in your app.

Just like with event metrics, select the state you want to see a metric for, then select your metric from the options that appear. 

When using the Metric selector, the selected metric will not be saved to the report for later use. For that, you'll either need to bookmark the report or add the metric as a favorite.

Metric tiles

Metric tiles show some of your most important, high-level metrics, along with any favorite metrics you have saved.

The favorited metric tiles below the chart show the total value (or average) for that metric in the selected date range. Clicking a tile will toggle the Analytics chart to show data for that metric. This gives you a quick way to view summaries of high-level data and move between reports.

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