Interpreting metrics in raw data export files

Messages

Each event/metric tracked for messages in Leanplum includes the messageId, a unique identifier for the message that corresponds to the value in the URL when viewing it in the Message Composer (dashboard).

  Description Format Examples
Message Send Denotes a "send" event, meaning the server attempted to send the message (push, webhook, or email) to the user. .m(messageId) ".m(6678706135760896)"
Action The engagement action the user took, or the message event after send (e.g. View or Accept for in-app messages, open for push). For a full list of events, see Events tracked in Leanplum. ".m(messageid) <Action>" ".m6678706135760896 View"
".m6678706135760896 Accept"

Each of these events is captured with a timestamp, a floating point unix time stamp representing the time at which the user triggered the event (view or action). For example:

{
  "time": 1.462301269315E9,
  "name": ".m6678706135760896 Accept"
}

Campaigns

Each event/metric tracked for campaigns in Leanplum includes the campaignId, a unique identifier for the campaign that corresponds to the value in the URL when viewing it in the Campaign Composer (dashboard).

  Description Format Examples
Campaign Enter / Exit Denotes when a user entered and exited the campaign. For a full list of events, see Events tracked in Leanplum. .c(campaignId) <Action> ".c(6349584728588288) Enter"
".c(6349584728588288) Exit"

Each of these events is captured with a timestamp, a floating point unix time stamp representing the time at which the user triggered the event (view or action). For example:

{
  "time": 1.462301269315E9,
  "name": ".c(6349584728588288) Enter"
}

A/B Tests

Each event/metric tracked for A/B tests in Leanplum includes the abTestId, a unique identifier for the test that corresponds to the value in the URL when viewing it in the Test Editor (dashboard).

  Description Format Example
A/B Test Impression Denotes when a user enters into the test. For a full list of events, see Events tracked in Leanplum. .a(abTestIId)  ".a(6598034896453632)"

This event is captured with a timestamp, a floating point unix time stamp representing the time at which the user triggered the event (view or action). For example:

{
  "time": 1.462301269315E9,
  "name": ".a(6598034896453632)"
}

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