What is segmentation in Leanplum?

Segmentation empowers you to target app users with curated experiences based on their behavior in your app. Segments are such an important part of our Platform that we allow you to create segments in every section of the dashboard, including Messaging, Visual Editing, Content Changes, A/B Testing, and even Analytics.

Segments are user-specific dimensions and characteristics that you can select to define who will participate in an A/B test, see a content change, or receive a message. Many segments are out of the box with the standard SDK integration, and some are customized based on the user behavior information your app is capturing.

For more information on segments, targets, and filters, see:

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