What is segmentation in Leanplum?

Segmentation empowers you to target your app users with curated experiences based on their behaviour within your App. It’s such an important part of our Platform, that we allow you to create segments in every section of the dashboard, including Messaging, Visual Editing, Content Changes, A/B Testing, and even Analytics.


Segments are user-specific dimensions and characteristics that you can select to further define who will participate in an A/B test, see a content change or receive a message. Many of the segments are out of the box with the standard SDK integration with a few requiring custom integration based on the user behavior information your app is capturing.


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