Using segmentation in Leanplum

When creating a segment, click on the All Users drop-down menu and navigate to the desired category.

Segments that come out of the box:

  • App Version
  • Lifecycle
  • Localization
  • Timing
  • Technology
  • User Bucket
  • User ID

Segments that are customizable:

  • Behavioral (events, states)
  • User Acquisition
  • User Attributes

See our blog on how user segmentation makes personalization powerful.


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