Segmenting by attribution source

Definition: The attribution details for a given user. This is provided through a 3rd party attribution provider who will pass Leanplum the user source details via a postback API call. If you work with a specific 3rd party and would like to know if we can integrate, please contact your CSM.

Format: Text

Use case: Target Users where source publisher is abc ad network to send a push notification for re-engagement

Information we can receive for user attribution:

  • Source publisher ID: The ID of the specific publisher that the install came from
  • Source publisher: The name of the specific publisher that the install came from
  • Source sub-publisher: The name of the sub-publisher that the install came from
  • Source site: The name of the site that the install came from
  • Source campaign: The name of the campaign that the install came from
  • Source ad group: The name of the ad group that the install came from
  • Source ad: The name of the ad/banner that the install came from

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