Segmenting by User attributes or custom segments

User Attributes:

  • Definition: These are key-value pairs that are passed along that describe properties of a User. Attributes can be leveraged to store any custom data you have on your Users. Keep in mind that User attributes may change after the target you create is evaluated.
  • Format: Number, boolean, text, list, or datetime
  • Use case 1: Target Users where the User attribute for gender is female
  • Use Case 2: Target Users whose nextBirthday is coming up: 
    User attributes:
    next_birthday: 2016-11-18T23:12:00Z

    Then the message would be composed to look like the following: 


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