- Definition: These are key-value pairs that are passed along that describe properties of a User. Attributes can be leveraged to store any custom data you have on your Users. Keep in mind that User attributes may change after the target you create is evaluated.
- Format: Number, boolean, text, list, or datetime
- Use case 1: Target Users where the User attribute for gender is female
- Use Case 2: Target Users whose nextBirthday is coming up:
Then the message would be composed to look like the following: