Measuring the success of your Lifecycle Campaign

To measure the success of Lifecycle Campaigns, Leanplum provides both a high-level success rate overview via the Messaging page, and in-depth analytics via the Analytics page.

On the Messaging page you will see a list of all Lifecycle Campaigns, along with a Users count and a Conversion Rate. The Users count shows you how many of your users have entered each particular Lifecycle Campaign (by triggering the entrance trigger), and the Conversion Rate shows you what percentage of those users have successfully exited the Lifecycle Campaign (by triggering the exit trigger).

Note: Although completing the Entrance Trigger action makes a user eligible to be included in a Lifecycle Campaign, they are only counted as having entered the campaign upon receiving the first message in that campaign (or, when A/B testing a Lifecycle Campaign, upon the moment a user received or would have received the message, if they are in a variant that does not have the campaign enabled). The reasoning for this is that if a user completes the entrance trigger, and then completes the exit trigger before receiving a message, they should not be counted as having successfully exited the Lifecycle Campaign since the campaign itself had no impact on the user's behavior.

In the Analytics section, you’ll find the following data for each Lifecycle Campaign:

  • Campaign-level metrics:
    • Enter count
    • Exit count
    • Exit percentage rate
  • Aggregated message metrics (combined for all messages in the Lifecycle Campaign):
    • Sent count
    • Open count
    • Open per sent percentage rate
  • Message-by-message metrics (for each individual message in the Lifecycle campaign, and depending on the message type):
    • Sent count (push and email)
    • Open count (push and email)
    • Bounce count (push and email)
    • Bounce per sent percentage rate (push and email)
    • Open per sent percentage rate (push and email)
    • View count (in-app message)
    • Accept count (in-app message)
    • Accept per view percentage rate (in-app message)

For any questions on how to analyze your Lifecycle campaigns, contact support@leanplum.com.


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