Track retention

Leanplum comes with out-of-the-box retention metrics for day 1, 3, 7, 14, and 30.

You can also utilize the cohort by and filter by menus in the User activity section to create a custom running retention metric that shows retention for days other than those listed above.

To see running retention, do the following:

  1. Select the Daily active users report
  2. Use the custom date selector to select the time period you’d like to view retention for
  3. Add a cohort by from the Lifecycle option, selecting Time of first run and choosing Day
  4. Add a filter by from the Lifecycle option, selecting Time of first run and the between operation for the date
  5. Input the same timeframe you chose to chart (this limits the cohort to just the data you want to see)
  6. Click refresh

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