Analytics FAQs

What are DAU, WAU and MAU?

  • Daily Active Users (DAU): A daily active user is a user that was live in the app on the given day(s) selected with at least one session. If multiple days are selected, the user could count in 1 or multiple days charted depending on when they were live in the app.
  • Weekly Active Users (WAU): A weekly active user is a user that was live in the app on the given day selected within the past 7days. Each day rendered in the chart is displaying the unique users with a session in the past aggregated 7 days. When multiple days are selected, the chart will display a rolling 7 day view for each day.
  • Monthly Active Users (MAU): A monthly active user is a user that was live in the app on the given day selected within the past 30 days. Each day rendered in the chart is displaying the unique users with a session in the past aggregated 30 days. When multiple days are selected, the chart will display a rolling 30 day view for each day.

Where can I find all available metrics?

You can find all the metrics available to you in two places in the Analytics section:

  1. Using the Metric Selector dropdown menu above the graph. 
  2. Clicking on the + metric tile below the graph.

Any metric that you click on in this section will now appear on the Analytics page until you decide to remove it. At any time you can delete a metric tile by clicking on the metric tile and dragging it down to the trash can which will appear at the bottom of the page.

How do I view string/text parameters?

To visualize your parameters, you must first select the event that utilizes that parameter.

  1. Set the metric to the Event you'd like to analyze.
  2. Apply one of these options (Filter, Group by, Cohort) using the appropriate dropdown menu above the chart.
  3. In the dropdown menu, select Selected event > Parameter.
  4. If building a filter, enter the parameter value you'd like to view.

How is the out of the box retention calculated?

Retention is cohorted on the install date and reports the percentage of users that came back to the app on that exact day reported. For example, day 7 retention will show the % of user who came back to the app exactly 7 days after install. Formula: For the N-day retention that we report on day X

The denominator is the number of users who first ran your app on day X-N
The numerator is the number of users who first ran your app on day X-N and returned on day X

 

If I delete an event, what happens to the A/B test results and analytics related to that event? Can I still see these results?

You may want to go through and delete the events that you no longer use in your app at some point. If you delete an event, note that you won't be able to see that event in analytics reports or in the results for an A/B test.

If you want to save the results related to these events, you can export reports and store them before you delete the event(s). See API export methods for more.


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