Analytics FAQs

What are DAU, WAU and MAU?

  • Daily Active Users (DAU): A daily active user is a user that was live in the app on the given day(s) selected with at least one session. If multiple days are selected, the user could count in 1 or multiple days charted depending on when they were live in the app.
  • Weekly Active Users (WAU): A weekly active user is a user that was live in the app on the given day selected within the past 7days. Each day rendered in the chart is displaying the unique users with a session in the past aggregated 7 days. When multiple days are selected, the chart will display a rolling 7 day view for each day.
  • Monthly Active Users (MAU): A monthly active user is a user that was live in the app on the given day selected within the past 30 days. Each day rendered in the chart is displaying the unique users with a session in the past aggregated 30 days. When multiple days are selected, the chart will display a rolling 30 day view for each day.

Where can I find all available metrics?

You can find all the metrics available to you in two places in the Analytics section:

  1. Using the Metric Selector dropdown menu above the graph. 
  2. Clicking on the + metric tile below the graph.

Any metric that you click on in this section will now appear on the Analytics page until you decide to remove it. At any time you can delete a metric tile by clicking on the metric tile and dragging it down to the trash can which will appear at the bottom of the page.

How do I view unique users who did an event over a time period?

Looking at the Users Activity tab, all data is reporting by day. This means that if you have multiple days selected and are viewing "Total users who triggered x event", if the user did the event on more than one day, they will count multiple times in the chart. This includes if you select the cumulative view which just sums the counts on the days selected.

So how do you view unique users who did an event over a time period in Leanplum?

  1. Select the Total daily users chart/view.
  2. Then adjust the chart to reflect the last week, month or whatever timeframe from the current date moving back that makes sense. One caveat is that it must be from "today", moving back.
  3. Go to the filter -> Current User section -> Behavioral -> "Time of last occurrence" 
  4. Select the event that you're hoping view the unique users by and for what time period such as since 1 week ago as long as it matches the timeframe charted.

    By applying last occurrence this makes the metric unique and the user can only count on one day, the last day they did it.
  5. Select cumulative view to get the total count for the time frame.

How do I view string/text parameters?

To visualize your parameters, you must first select the event that utilizes that parameter.

  1. Set the metric to the Event you'd like to analyze.
  2. Apply one of these options (Filter, Group by, Cohort) using the appropriate dropdown menu above the chart.
  3. In the dropdown menu, select Selected event > Parameter.
  4. If building a filter, enter the parameter value you'd like to view.

How is the out of the box retention calculated?

Retention is cohorted on the install date and reports the percentage of users that came back to the app on that exact day reported. For example, day 7 retention will show the % of user who came back to the app exactly 7 days after install. Formula: For the N-day retention that we report on day X

The denominator is the number of users who first ran your app on day X-N
The numerator is the number of users who first ran your app on day X-N and returned on day X


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