New This Week (12/12/2016): Simplified statuses and draft management for messages and A/B tests

We're excited to announce some huge user experience improvements to help you manage your messages and A/B tests.

New statuses

You can now easily tell which messages and tests are currently going out to your users. We've simplified our statuses and reduced the total number from ten to just four:

  1. Active. Users will receive new messages or be entered into the A/B test.
  2. Inactive. Users will not receive new messages or be entered into or see the test.
  3. Running. Your message is about to be sent, so it is locked down to prevent changes. 
  4. Finished. Your message/test is finished and no longer being sent to users.

This makes the Dashboard more actionable, and makes sorting and filtering messages and tests in the Dashboard even easier.

Improved draft management

We've also made it easier to tell which messages and tests have unpublished changes with two new UI features.

Unpublished Changes Banner

When you view an active message or an A/B test in the Composer that has unpublished changes, you'll see a new banner at the top that indicates your changes have not been published. You can even toggle between the two versions -- published (live) and unpublished -- using the new tabs. This gives you a quick way to review what's changed in the current draft versus the published version. Until you publish the changes, your users will continue to see the published version.

This banner will persist (across sessions and users) until you Discard Changes or Publish them.

Unpublished Changes icon

In addition to the banner, all messages and tests with unpublished changes will have a warning icon easily visible in the Dashboard. This lets you, at a glance, make sure that all of your revisions are live, and helps you keep track of where you left off with recent drafts.

Analytics Summary Bar for messages

When viewing the results for a message in Analytics, you'll now see a thin banner at the top with the message's lifetime results.

The summary bar will display:

  1. The start date or the lifetime time duration of the message, expressed as a date range and a sum of the total active days. For example, Active: 10/1/16 - 10/17/16 (17 days).
  2. Total lifetime sends (for push/email/webhook/app inbox) or views (for in-app messages)
  3. Total lifetime bounces and the respective bounce rate
  4. Total lifetime opens (for push/email/webhook/app inbox) or accepts (for in-app messages) and the respective open rate or accept rate

Note: These are lifetime totals, and will show a sum of the results from all variants (if the message is included in any A/B tests), irrespective of the date range you select above the chart or any filters you have applied.


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