Analyzing clicks in an email campaign

Leanplum automatically tracks a Click Event for every link in your email. In Analytics, you can do a "group by" report on the Click Event to see how many users clicked each one of your links.

Click Events are tagged with two event parameters:

index: The location of the link within the email. The first link will be 1, the second 2, etc.
url: The destination URL of the link.

So, you can group by either of these Event parameters to see how clicks compare.

  1. In the Analytics dashboard, select the Email Message from the Messages section
  2. Click the Click metric tile below the graph
  3. At the top, open the Group by dropdown, and choose Selected Event > + Parameter
  4. Click Name
  5. Select the click parameter (url or index) from the dropdown
  6. Click the Refresh icon

 


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