How are conversions attributed to campaign actions?

Question

How are conversions attributed to campaign actions?

Answer

Conversions are generally attributed to the last received action in the campaign, as we believe that this highly likely is the one that made the user trigger the conversion.

For example, if you have a Push and Open URL action, since the Open URL is a separate action in the flow, we sometimes attribute the conversion to it, instead of the Push itself.

This is by design, and in such cases it would make more sense to just look at the total conversion numbers for both the Push and the Open URL action.


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